Cookie policy

Revised: 24th May 2018

Most websites you visit will use cookies in order to improve your user experience by enabling that website to “remember you”, either for the duration of that visit (using a session cookie) or for repeat visits (using a persistent cookie).

What is a cookie?

A cookie is a simple text file that is stored on your computer or mobile device by a websites server and only that server will be able to retrieve or read the contents of that cookie.

The server can only identify your computer and not you personally. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers.

It allows a website to track visitors and remember things like your preferences or favourites. Two types of cookies are used on this web site – session cookies, which are temporary cookies that remain in the cookie file of your browser until you leave the site, and persistent cookies, which remain in the cookie file of your browser for much longer (though how long will depend on the lifetime of the specific cookie).

How does Routes North use cookies?

Cookies help speed up use of our website, allowing you to navigate from page to page without having to re-type the same information again and again.

The cookies we use will also recognise repeat visitors to the site and will attempt to record specific browsing information, trends and patterns. This information helps Routes North to identify the behaviour and needs of our users allowing us to tailor any offers and information which may be of use to you.

By using our website with your browser settings adjusted to accept all cookies, we will take this to mean that you want to use our products and services, and that you consent to our use of cookies and other technologies as described in this Policy.

Which cookies does Routes North use?

The information is used to optimise the users’ experience by customising our web page content based on visitors’ browser type and/or other information. The main cookies that we may use are:

Functional cookies

These cookies enable the display features of our website and help to enhance performance and functionality.

Analytical performance cookies

We use these types of cookies to monitor our website performance and usage. These cookies provide us with information which helps us to provide a better user experience and to identify any areas that may need maintenance and/or improvement.

Behavioural advertising cookies

These cookies (including Google Adwords cookies) allow us to monitor which pages visitors have viewed and the different types of usage patterns/trends. This data is anonymous and exclusively meant for statistical analysis.

We do not take any personal information (name, address, etc) that may have been stored on other websites.

Social networking cookies

These cookies (including Facebook, Twitter and Pinterest cookies) allow our customers to share our website pages and content through third-party social networking websites.

Google DoubleClick DART Cookie

Google is one of several third-party vendors on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL:

Third-party ad servers and ad networks

Third-party ad servers and ad networks use technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Routes North, which are sent directly to users’ browsers.

They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalise the advertising content that you see on websites that you visit.

Note that Routes North has no access to or control over these cookies that are used by third-party advertisers.

Disabling cookies

You can choose to disable cookies through your web browser’s settings. To know more detailed information about cookie management with specific web browsers, it can be found on the browsers’ respective websites.